Michele Kunken
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Turning Back to School chaos into an ownable snacking occasion for Chomps.

Client ChompsRole Creative Lead, Copywriter
Chomps Fuel Back to School — production still
Chomps Fuel Back to School — production still
Chomps Fuel Back to School — billboard
Chomps Fuel Back to School — social
Chomps Fuel Back to School — OOH
Chomps Fuel Back to School — billboard

Back to school hits everyone differently – but mostly, it hits hard. Whether you're scrambling for supplies or figuring out the first day fit, it takes fuel. With 10 grams of clean protein, Chomps delivers.

Our campaign, Fuel Back to School, turned those relatable moments into a series of stylized spots and snackable social – dramatizing the chaos of back to school and showing how Chomps fuels every bit of it.