Turning a clean meat stick into an iconic snacking brand.

Chomps, a go-to for the crossfit community, wanted to broaden its appeal to a more mass audience. We needed to reinvent the brand, moving it beyond product shots and macros to something more compelling and relatable.

Our new brand platform, Take Bigger Bites, transformed Chomps into a new way to approach snacking and life, elevating the brand and making it accessible for a whole new audience. The look and feel nodded to Chomps bold flavors and taste with fun high contrast photography mixed with whimsical illustration. Instead of talking macros and protein, bold copy focused on what people really care about: delicious snacks that fuel whatever you want to do from cross-fitting to crosstown bussing.