Michele Kunken
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Part music video, part pop art piece, and 100% fire.

Client Ember x (RED)Role Creative Lead, Copywriter
Ember x (RED) campaign still
Ember x (RED) campaign still
Ember x (RED) flyposters
Ember x (RED) flyposters
Ember x (RED) campaign still
Ember x (RED) campaign still

There are times when you need to tell the story of a product. And then there are times when the product speaks for itself. For the Ember x (RED) partnership our charge was clear from the moment we laid eyes on it. We simply needed to show the world that Ember x (RED) was hot. Red hot. In every way possible.

Our concept, "Bring the Heat," did just that. The animated film was inspired by heat mapping and set to "My City's on Fire," a new EDM remix from Tiësto.