Trading a retail moment for a cultural one by handing it to women filmmakers.

Only 11% of films that year were directed by women. To help change that, we teamed up with Melissa McCarthy, Dee Rees ("Mudbound"), and Nancy Meyers ("The Intern"), along with Women In Film, to create an integrated program that brought together the world's largest retailer and Hollywood's biggest night.

Each director was given a single creative challenge: make a 60-second film inspired by a Walmart delivery box. The three films ran during the Oscar broadcast and showed the range of what women filmmakers do when handed a budget and a blank page.

Walmart extended its support by giving an Academy Gold intern, Tracey Aivaz, the chance to direct her own short, which premiered at the Bentonville Film Festival.