Making climate action a no-brainer for everyone in the U.S. Even climate deniers.

Climate action has never been more important. Yet it's a hot button issue for half the US. For WildAid's first climate initiative we needed a campaign without shame or scare tactics, that gave everyone an excuse to help.

The Environment Excuse flipped the narrative by making climate action seem like a no brainer. The results were wild. The campaign got picked up everywhere with over 25 million in donated media and over 4 billion impressions. And better yet it drove action, so it even resulted in yes, earth saving.